No matter where you live, there’s no denying that Texas is the king of truck country, which is why it makes perfect sense for Chevrolet to unveil its new Toughnology Concept at the recent State Fair of Texas.
With this concept, Chevrolet wanted to show off, not only the Silverado’s high-strength steel, but also its top-of-the-line technology.
“The technology of advanced high-strength steel makes the Chevrolet Silverado stronger, lighter, more capable and more efficient—and that’s exactly what the Toughnology concept represents,” said Jeff Luke, executive chief engineer, in a press release. “During the Silverado’s development, we evaluated all materials and chose those that would provide the best strength to support capability while still delivering a strong value to customers. High-strength steel had clear advantages and is a contributor to the overall package that made Silverado the 2014 North American Truck of the Year.”
High-strength steel makes the Silverado stronger, lighter, and more efficient than many vehicles that use conventional carbon steel. High-strength steel can also be up to 30 percent lighter than carbon steel. In addition, it offers weight reduction that is less expensive than aluminum.
For the Toughnology Concept, Chevrolet used a stripped-down look that mimics the appearance of raw steel. A black hood and other black and chrome features accent the exterior. Inside, technology takes center stage with a rear-seat entertainment system, OnStar 4G LTE with built-in Wi-Fi, and a wireless phone-charging mat. All of these features are available on the Silverado LTZ trim.
Come take a look at the Chevrolet Silverado, available now at Suski Chevrolet.