The Chevrolet Trax, a new small SUV, is a great car for urban travel and exploration. Therefore, it makes the perfect star vehicle for the new Chevy Hidden Gems campaign, which will introduce people both to the Trax and to hidden delights in major cities like Los Angeles, New York, and Chicago. The point, of course, is that the Trax is a hidden gem itself—and this campaign will unearth the vehicle and well-kept city secrets alike for customers.
The campaign comes in the form of what Chevy is calling a “social swarm.” They are enlisting social media influencers to show off the Trax at special locations in Chicago and New York. The Trax will accompany its owners to clubs, a butchery demo, a distillery tour, and many more cool places. You can see all the content on social networks like Instagram and Twitter, as well as on the Hidden Gems in the City online hub.
“Trax is the perfect small SUV for urban discovery,” said Steve Majoros, Chevrolet director of marketing for cars and crossovers. “With its car-like maneuverability and SUV capability, in addition to OnStar 4G LTE with a built-in Wi-Fi hotspot, Trax gives you the tools to discover and share what the city has to offer.” No matter what city you want to check out, the Trax is the best small SUV for the job. Come see us at Suski Chevrolet to learn more about this new jewel of a model today.