Chevy no longer “Runs Deep”. Well at least that is not what customers will be hearing on their commercials. There is no question that Chevy vehicles still have deep roots in many American families, but the Michigan automaker is changing its slogan to reflect a more global market.
Chevrolet recently announced its fresh, “Find New Roads”, slogan and with it comes a broader approach to selling vehicles.
“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.
Chevy is the faster-growing major auto brand in the world, and recently launched its first truly global vehicle – the 2013 Cruze. As Chevrolet continues to grow, it believes “Find New Roads” accurately depicts their goal, as well as the goal of its continually growing customer base.
“This is the right time to launch this initiative with over 20 vehicle launches globally in 2013,” said Alan Batey, vice president, U.S. Sales, Service and Global Marketing. “We are continuing to grow globally, especially in key emerging markets, and Find New Roads will help us drive even more consistency – both internally with our employees and externally with customers.”
For more information, read Chevy’s release.