Chevy’s #TheNew Campaign – 2014 Cruze Diesel is the New Efficient

2014 Chevy Cruze Diesel

Continuing with the series of blog posts on Chevy’s #TheNew advertising campaign, we bring you are second focus model: 2014 Chevy Cruze Diesel. As a part of “a whole new line up, for a whole new world,” the Cruze is changing the way we look at fuel efficiency and the idea of using diesel engines.

The “New Efficient,” is the name given to the 2014 Chevy Cruze Diesel. The feature of the 2014 Cruze which makes it so efficient is the use of a Clean Turbo Diesel engine. The engine features new technology ranging from exhaust gas recirculation, selective catalyst reduction to a particulate filter. According to the Chevy website these features “generate at least 90% less Nitrogen Oxide (NOx) emissions than previous generation diesels and very low particulate emissions.”

In Chevy’s commercial featuring the Cruze Diesel, they emphasize the fuel efficiency. They do this by stating that a gas station shouldn’t know you by name because you stop in so little. Check out the commercial for yourself.

To see the “New Efficient” 2014 Chevy Cruze Diesel for yourself or schedule a test drive, come into our showroom or visit us online.

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